US gaming tech operator opens European headquarters in Dublin

Global sports betting and technology company PointsBet has opened its European headquarters in Dublin’s Liberties.

The opening of the Dublin office marks the first operational presence in Europe for PointsBet, which last year acquired Irish start-up Banach Technology.

Banach was acquired in March 2021 for $43 million.

PointsBet’s Dublin office currently employs 70 developers, quantitative analysts and product managers, with plans to expand further in the coming year.

PointsBet said the Liberties office will be “the long-term home of its European operations”, with the team also supporting their US counterparts from Dublin.

The expansion plans in Dublin follow a recent $65.8 million investment in the company by financial trading firm Susquehanna International Group.

The company also recently unveiled a partnership with Dublin-based Nellie Analytics, a sports analytics company owned by Susquehanna.

PointsBet provides gaming products and services, as well as online and retail betting, to customers in regulated US states through its cloud-based technology platform. Its headquarters are currently located in Denver, Colorado.

“We see the opening of our new office as a starting point for more local recruiting and engagement in Ireland and Europe, as well as supporting our US teams,” said CEO Johnny Aitken.

He added that he hopes the investment will lead to “further mutually important areas of cooperation between US and Irish business.”

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