Internationally acclaimed patisserie Lune opens its third Melbourne store this Saturday, bringing carrot cake croissants, pains au chocolat and cruffins to the base of a luxurious apartment complex in Armadale.
It marks a return to the south side of town for founder Kate Reid, who started her company ten years ago in a small storefront in Elwood before moving to larger, shinier digs in Fitzroy. The company will have five locations next year, including Sydney and Brisbane.
In Armadale, Lune’s design signatures such as black mirror surfaces, LED strips and poured concrete are present. But the new location also has something of its own DNA. Weathered brass can be seen everywhere, especially at a wide standing bar. A large window is framed inside and out in purple-veined marble, and plastered concrete walls lend a gritty hue to the otherwise gray palette.
“I was surprised when I walked into the store for the first time, it had a warm feeling,” says Reid, who worked on the design with Ewert Leaf.
In a first, the store will have outdoor seating when Melbourne heats up. It also has a small production kitchen where staff can prepare twice-baked croissants, the range of frangipane-filled almond croissants and creative monthly specials such as this month’s carrot cake.
The menu reflects what is on offer in the Melbourne CBD store, with a range of classic sweet and savory pastries plus the specials.
Reid says it’s about consistency: “I just want to see bangers on every counter.”
The store is located at the base of a new 26-unit building where homes sold for approximately $2.5 million each. Leaf Organic Grocer also has a rental home on the ground floor.
The patisserie’s second store in Brisbane is “dangerously close”, but in Melbourne three stores will be the size of Lune’s empire for now. Reid says adding more would mean moving Fitzroy’s production, “which is the heart and soul of Lune.”
Open Mon-Fri 7.30am-3pm or sold out, Sat-Sun 8am-3pm or sold out, from 30th July.
835 High Street, Armadale, lunecroissanterie.com