Julia Robinson joins ARIA PPCA, Mitch Wilson leads AFA

After more than four years, Julia Robinson leaves the live sector for the music industry.

Announced late Wednesday (July 27), Robinson is leaving the Australian Festival Association, where she has served as general manager since its inception in 2018.

Her last day at the office is on September 2, after which she will join ARIA and PPCA in the newly created position as Head of Policy and Advocacy.

“I am delighted to welcome someone as experienced, talented and undeniably passionate about the Australian music industry as Julia,” said Annabelle Herd, CEO of ARIA and PPCA in a statement Thursday (July 28), announcing Robinson’s new post. .

“Right now is a critical time to ensure the stories of Australian artists and industry professionals are heard loud and clear.”

Unveiled in December 2018, the AFA, with Robinson at the helm, has begun working with members to fight the pandemic-induced shutdown and pave the long road to recovery.

When she joined, festival lands faced bushfire season and, in NSW, a crisis with the then-Berejikian government’s heavy licensing regime, causing several parties to topple.

Since then, the challenges have grown.

“I look forward to working with Julia as we continue to advocate for the real economic, cultural and social value of Australian music,” added Herd, “and the positive impact that forward-thinking policies and support can have in creating more opportunities to be heard.”

Robinson will assume the ARIA/PPCA role effective September 5, after developing and launching the AFA’s strategic plan for 2022-25.

“I’m thrilled to be joining the team at such a pivotal time for Australian music,” she said in a statement from the label association.

“The live industry has been my home for a long time, but it’s time for a new perspective and I look forward to working with courageous and inspiring leaders like Annabelle and Vanessa to build a brighter future for our industry.”

Mitch Wilson

At AFA, Robinson will hand over the reins to Mitch Wilson, who will be promoted to general manager effective August 15.

Wilson, whose resume spans six years in music and live events, has worked as a project manager on a 12-month contract with the AFA, working with members in Victoria.

“Mitch brings a wealth of experience from various state and federal government advisory roles and also works at Live Nation, Sydney WorldPride 2023 and Mardi Gras,” notes AFA committee member Di Sneddon. “We are obviously sad to see Julia leave, but we are excited to promote Mitch in this role.”

Wilson adds: “I am thrilled to step into the role of director. In the past year I have met so many members of the AFA. I’m excited to be working with both the board and all of our members to advocate for the festival industry as we still face some challenges. For those I haven’t met yet, I’d like to get to know you all.”

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